Tuesday, July 20, 2010
The most beloved beer in New Orleans comes from the Abita Brewery. And they have announced a special brew with proceeds going towards relief and restoration for the Gulf oil spill disaster: S.O.S.- A Charitable Pilsner.
The 22-ounce bottle of golden brew has a kick- 7% alcohol content, as opposed to the usual 5% . It will be avalable wherever Abita beer is sold.
The bottles will feature hand-drawn shrimp, boats, pelicans and other Gulf coast fishing icons arranged in "SOS," in this case meaning "Save Our Shores."
Seventy-five cents from each Charitable Pilsner sold will go directly to the SOS Fund. As to where those dollars will then go: "We're going to be very flexible," says an Abita representative. "We want to support relief efforts both large and small, and get the money where it needs to go...to fishermen, to the environment."
Merchandise (hats, tees, car decals, pins, magnets) is available online, all of which will donate 100% of profits to the fund. The SOS campaign's corresponding website will also serve as a message board for spreading hope, sharing stories and, understandably, blowing off steam.
A similar effort was previously launched after Hurricane Katrina, resulting in over half a million dollars. (thanks to Slashfood.com)
For Abita's website, click HERE!
Posted by Dennis Cruz at 12:43 PM